PPRA
Property practitioner
South African fidelity-fund registration — the statutory standard for advising on property.
GJA Consulting
Greg John Aveling — GJA Consulting, real estate consulting
Helping buyers, sellers and investors achieve their property goals — with integrity, strategic negotiation, and more than thirty years across South Africa and Dubai.
30+
Years in property
2
Markets — SA & UAE
PPRA
Property practitioner
RERA
Dubai practice
About
Built on trust, integrity and market knowledge.
Greg John Aveling is a professional real estate consultant with more than thirty years helping buyers, sellers and investors achieve their property goals — across South Africa and the United Arab Emirates.
His career has included senior leadership in Dubai — Sales Manager at DAMAC, General Manager at Ocean View Real Estate, and Vice President of Sales & Marketing at GoWealthy.com. The work has always been the same: negotiate strategically, create opportunities, solve problems, and close deals that benefit the parties involved.
Whether the brief is a first home, a luxury upgrade, a sale, or counsel for a high-net-worth principal, every transaction is handled with integrity, professionalism and attention to detail.
“Real estate is one of the biggest financial decisions you’ll ever make. Having the right consultant by your side can make all the difference.”
Introduction
A minute with Greg.
Not just showing properties. Strategic negotiation, clear process, and a close handled so that buyers, sellers and investors can move with confidence.
Let’s turn the brief into a planThe practice
GJA Consulting
Independent real estate consulting in luxury and commercial property. Johannesburg based. Dubai in the book. One standard — smooth, transparent, and successful.
01
Buying & investment
First homes, luxury upgrades and capital allocation. Objectives and horizon first — then the stock that still makes sense when the launch lights go down.
02
Selling with care
A sale handled for the best possible price, without theatre. Positioning, negotiation and a close that protects every party at the table.
03
Luxury & commercial advisory
Holdings, commercial property and counsel for principals. The brief is to understand the client, then find the asset — not the reverse.
04
Sales leadership
Building and directing high-performing teams. The same work done at DAMAC, Ocean View and GoWealthy — now as independent counsel.
Standing
RERA
Dubai Land Department
Practice in the UAE’s regulated market — the paperwork behind the introductions.
GJA
Independent advisory
Luxury and commercial counsel. Buyers, sellers, investors and the teams who serve them.
Experience
Leadership that has been tested in the room.
Fast-paced, competitive markets. Developer floors and independent brokerages. The same craft, carried across two continents.
01
Johannesburg
Director
GJA Consulting
Independent advisory in luxury and commercial property — wealth creation through strategic decisions, and the sales leadership that makes them happen.
02
Dubai
Vice President, Sales & Marketing
GoWealthy.com
Led sales and marketing for a Dubai property platform — commercial growth, client acquisition and market positioning.
03
Dubai
General Manager
Ocean View Real Estate
Full sales leadership of a Dubai brokerage: team performance, business development and delivery for a demanding client book.
04
Dubai
Sales Manager
DAMAC Properties
Built and directed a high-performing developer sales team in one of the region’s most competitive luxury markets.
Expertise
The work behind the introduction.
Strategic sales planning
Clear pipelines, disciplined targeting and a plan the team can actually run — not a slide deck that dies in the drawer.
Business development
Opening doors with developers, investors and partners, then converting introductions into durable commercial relationships.
Negotiation
Calm, prepared, and precise. The brief is to protect the client’s position without losing the deal.
Team leadership
Hiring, coaching and holding a sales floor to a standard. High-performing teams are built, not hoped for.
Client relationships
First homes, luxury upgrades, sales and HNW principals — each brief is different; the duty of care is not.
Mentoring sales professionals
Thirty years of floor craft, passed on. The next generation of closers still needs someone who has done the work.
Markets
Two continents. One standard.
United Arab Emirates
Dubai
One of the world’s most dynamic property markets — and the one Greg is returning to. Developer relationships, investor briefing and a sales culture that rewards people who know the ground.
Johannesburg & beyond
South Africa
A career formed in a sophisticated, relationship-driven market. The same discipline — trust, integrity, market knowledge — travels. South Africa remains home; Dubai is the next chapter.
Enquire
Let’s turn your property goals into reality.
Buying, selling or investing — write with the brief, call +27 84 835 5000, email gregaveling@gmail.com, or WhatsApp Greg. Signed-in visitors can also open a private market brief.
